Digital Marketing Course Online
Online digital marketing training sessions.
It's not just a course, it's an experience.
Digital Marketing Courses Online
Want to start your digital marketing journey?
We have a wide range of digital marketing courses with live projects training to boost your practical knowledge and chances to get best jobs in digital marketing industry.
SEO Course Details
Content Writing
Paid Marketing
Responsive Website Design
Social Media Optimization
SEO Course Details
- Introduction to SEO (Week 1)
- What is SEO? History and evolution.
- How search engines work (crawling, indexing, ranking).
- SEO vs. SEM, White Hat vs. Black Hat SEO.
- Tools: Google Trends, industry blogs (Search Engine Journal, Moz).
- Keyword Research & Strategy (Week 2)
- Understanding search intent, long-tail vs. short-tail keywords.
- Keyword research tools (Ahrefs, SEMrush, Google Keyword Planner).
- Competitor analysis, keyword mapping, and content gaps.
- On-Page SEO (Week 3)
- Title tags, meta descriptions, headers (H1-H6).
- Content optimization (readability, LSI keywords, internal linking).
- URL structure, image optimization (alt text, compression).
- Tools: Yoast SEO, SurferSEO.
- Technical SEO (Week 4)
- Site audits, crawlability, indexability.
- XML sitemaps, robots.txt, canonical tags.
- Mobile-first indexing, Core Web Vitals, HTTPS.
- Tools: Screaming Frog, Google Search Console.
- Off-Page SEO & Link Building (Week 5)
- Backlink analysis (DA/PA, spam score).
- Outreach strategies (guest posting, broken link building).
- Tools: Ahrefs, Moz Link Explorer, HARO.
- SEO Analytics & Reporting (Week 6)
- Google Analytics 4 setup, goal tracking.
- Measuring traffic, rankings, conversions.
- Creating actionable reports.
- Tools: Google Data Studio, SEMrush Position Tracking.
- Local & E-commerce SEO (Week 7)
- Local: Google Business Profile, citations, reviews.
- E-commerce: Product schema, site architecture, faceted navigation.
- Tools: BrightLocal, Whitespark.
- Advanced SEO Strategies (Week 8)
- Voice search optimization, AI in SEO.
- Featured snippets, video SEO, international SEO (hreflang).
- Algorithm updates (Panda, Penguin, BERT).
- Capstone Project (Final Week)
- Conduct a full-site audit, develop and implement an SEO strategy.
- Present results, rankings, and traffic improvements.
Duration
- Intensive: 8 weeks (6–8 hours/week | 50+ total hours).
- Self-Paced: 12 weeks (4–5 hours/week).
Certifications & Career Guidance
- Prepare for certifications: Google Analytics, SEMrush SEO Certification.
- Resume building, freelancing tips, and interview prep.
Assessment
- Weekly quizzes, hands-on assignments (e.g., keyword mapping, site audit).
- Final capstone project graded on strategy and results.
Content Writing
Content Writing
Paid Marketing
Paid Marketing
Responsive Website Design
Responsive Website Design
Social Media Optimization
Social Media Optimization